Cyber Monday: When is it and how is it different from Black Friday?
May 4, 2020
With Cyber Monday taking place today, many people may find themselves asking what the difference is between the day of online shopping and Black Friday.
Both days place a great emphasis on post-Thanksgiving discounts, in the US and around the world.
Despite the fact that many savings being offered on Black Friday may still be available a few days later on Cyber Monday, there are slight distinctions between the two.
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While Black Friday has been widely recognised as an annual shopping season for decades, the conception of Cyber Monday came far more recently.
So how did Cyber Monday begin, where does the term come from and how is it different to Black Friday?
Here’s everything you need to know:
When is Cyber Monday?
Cyber Monday is taking place this year on Monday 26 November.
The annual shopping event always falls on the Monday after Thanksgiving, and so usually takes place in November.
The first Cyber Monday took place in 2005, after a press release by consumer website shop.org was released by Ellen Davis and Scott Silverman with the headline: “‘Cyber Monday’ quickly becoming one of the biggest online shopping days of the year”.
Where did the term come from?
Ellen Davis, senior vice president of the National Retail Federation, coined “Cyber Monday” with her colleague Scott Silverman 13 years ago.
The day was conceived following on from research conducted in 2004, which found that the Monday after Thanksgiving was supposedly one of the biggest online shopping days of the year.
With this in mind, David and Silverman decided to create a marketing campaign in which they would encourage consumers to shop online on the Monday after the national holiday, hence the term “Cyber Monday”.
How is Cyber Monday different to Black Friday?
Despite the fact that a lot of Black Friday shopping takes place online, Cyber Monday is perceived as the online counterpart to the frenzied post-Thanksgiving day of retail.
Cyber Monday deals are available exclusively online, while many Black Friday deals can be purchased online and in-store.
Cyber Monday is also seen as a great opportunity for smaller retailers to promote their products, as they may not have been able to compete with the larger retailers on Black Friday.
Many Black Friday deals from retailers such as Amazon will continue all the way through until Cyber Monday.
For all the best Cyber Monday deals from speakers to mattresses, click here.
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