People are buying clothes to post on Instagram and then returning them, study finds

People are buying clothes to post on Instagram and then returning them, study finds

In an effort to appear fashionable, middle-aged shoppers are purchasing clothes online, only to return them a day later – after they’ve captured the perfect shot for Instagram. Transforming the “outfit of the day” phenomenon into a literal shopping experience, research from Barclaycard found that almost one in 10 UK shoppers have bought clothes online with […]